Label Template Design + Logo Refresh + Illustration

Waterman Brewing came to me seeking a label system to start selling their beer in cans, and we opted to embrace a fully illustrative approach with a minimal template.

The wavy bar along the top simulates waves in water, as well as the wavy border around the logo badge, which is reminiscent of a bottle cap.

We also created sell sheets to aid the sales team when distributing these new cans.